Cargill Beef renews NASCAR agreement
March 15, 2012
by Meat&Poultry Staff
WICHITA, Kan. – Cargill Beef announced it again will be the primary sponsor of Roush Fenway Racing's No. 6 Ford Mustang driven by Ricky Stenhouse, Jr., defending NASCAR Nationwide Series champion. The 2012 NASCAR racing season marks the third year Cargill has been a primary sponsor with Roush Fenway Racing and with Stenhouse as the driver.
Cargill Beef renewed its agreement with Roush Fenway Racing to be the primary sponsor of the Cargill Beef Mustang for 12 races in the series during the 2012 season, which began in late February, the company said. The first race for the Cargill Beef Mustang will be March 17 at Bristol Motor Speedway in Bristol, Tenn. The remaining racing dates will be set by the end of March, Cargill said.
“Ricky has been an excellent spokesperson for Cargill Beef and we are very pleased with how well Roush Fenway Racing skillfully collaborates with sponsors to maximize the value of the return on their racing investment,” said Tammy Shaw, Cargill Beef vice president of marketing and sales. “As research shows, NASCAR fans are fiercely brand loyal and support companies whose names and logos appear on car hoods. We are leveraging our racing sponsorship to drive brand buzz and excitement with our retail and foodservice customers who can use it as a point of differentiation to increase beef sales."