NCBA presents Beef Backer Awards to retailers
Feb. 2, 2012
by Meat&Poultry Staff
NASHVILLE – During the 2012 Cattle Industry Annual Convention & NCBA Trade Show, the National Retail Beef Backer Awards were presented to Broulim’s Fresh Foods, Haggen Food & Pharmacy/TOP Foods, Harris Teeter Inc. and Safeway. The annual award, part of a Beef Checkoff program started in 2006, recognizes retailers for their marketing and promotion of beef products in their respective meat departments.
“The majority of beef sales in the United States depend on the commitment and dedication of supermarkets of all sizes,” said Margie Hande, cow-calf operator in Amidon, N.D., and chair of the checkoff’s retail committee.