John Morrell launches lower-sodium bacon

by Meat&Poultry Staff
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LISLE, Ill. – John Morrell has added lower-sodium bacon to the company's product portfolio.

The company said it uses an all-natural salt replacement to reduce sodium in the bacon without diminishing flavor. John Morrell Lower Sodium Bacon and the brand's other flavors are available in 12-oz. packages. Suggested retail price for the lower sodium bacon is $3.99.

“We have seen strong growth in bacon sales for John Morrell in the past year,” said Chuck Gitkin, vice president of marketing, innovation and R&D for the John Morrell Food Group. “And with more and more consumers looking for great-tasting healthier alternatives, our new lower-sodium bacon offers all the hearty flavor of our regular bacon with 50 percent less sodium – 20 percent lower than our leading competitors’ lower-sodium bacon products.”

The lower-sodium product is the latest addition to a line that includes Applewood Smoked Bacon, Maple Bacon and Hardwood Smoked Bacon.

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