Waffle House promotes T-bone 'retirement'
Jan. 30, 2012
by Meat&Poultry Staff
NORCROSS, Ga. – Waffle House restaurants announced the restaurant chain will retire the T-bone steak from its menus – after a year-long farewell campaign.
Waffle House restaurants serve a grilled, 10-oz. USDA Choice steak, which is available any time of the day. The restaurant chain is a leading server of USDA Choice T-bone steaks. The T-bone first appeared on the Waffle House menu in the early 1960s when a "Grill Man" at the first Waffle House restaurant in Avondale Estates, Ga., ran out of steak and replaced them with T-bone steaks he bought at a local grocery store, according to the company.
As part of the retirement party, Waffle House restaurants has launched an online and in-store campaign to promote the T-bone.
"We want to hear our customers' reactions," said Pat Warner, Waffle House vice president of marketing. "It may be that we will have multiple farewell tours; like a classic rock band."