Arby's names new chief marketing officer
Jan. 12, 2012
by Meat&Poultry Staff
ATLANTA – Russ Klein is joining Arby’s as chief marketing officer, announced Hala Moddelmog, president of Arby’s Restaurant Group Inc. (ARG). A 25-year marketing veteran, Klein has a track record of marketing management, brand turnarounds and value creation at Burger King, 7-Eleven, Dr Pepper, 7-Up and other brands. He was tapped to lead Arby’s efforts to revitalize its fast-food brand.
During his career, Klein has launched new brands, repositioned existing brands and brought ideas to the marketplace. He is a graduate of Harvard Business School Advanced Management Program and earned a BS in Business Administration from The Ohio State Univ., where he is a recipient of the Max Fisher College of Business Distinguished Alumnus Award.
“Arby's represents one of the largest remaining opportunities left in the restaurant industry to take a large scale, iconic American brand and turn it into a global business," Klein said.
Atlanta-based Arby’s Restaurant Group Inc. is the second-largest quick-service sandwich chain in the US with more than 3,500 restaurants system wide. Last year, Arby’s introduced Ultimate Angus, a premium Angus beef menu line featured in sandwiches.