Agri-marketing association honors Butterball

by Meat&Poultry Staff
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RALEIGH, NC – The National Agri-Marketing Association (NAMA) Carolinas, Virginia chapter, presented Butterball LLC and the company's corporate communications agency four awards for the Butterball's community, internal and public relations campaigns.

The company and its communications agency, Howard, Merrell & Partners, were presented the awards during the association's Best of NAMA awards banquet held recently. The company received:

  • Chapter First and Regional First – 2011 “Turkey Tales” bilingual internal newsletter, which works to communicate corporate news and information, while also boosting workplace morale among Butterball’s nearly 4,000 associates.
  • Chapter First and Regional Merit – 2010 “Celebrate Agriculture” public relations campaign, through which Butterball partnered with Weekly Reader to demonstrate how responsible agricultural practices lead to healthy animals and safe, high-quality food for consumers. Targeting consumer classrooms and agricultural-based communities in Butterball’s production facility locations, communication efforts reached an audience of more than 173 million.
  • Chapter and Regional Merit – 2010 press release announcing the company’s charitable donation of 330,000 pounds of turkey products, communicating Butterball’s commitment to fighting hunger by providing wholesome turkey products to those in need.
  • Chapter Merit – 2010 Millionth Bird events held at Butterball’s two Arkansas whole-bird processing facilities in celebration of the millionth fresh bird produced during the 2010 holiday season.

Campaigns receiving Regional First or Regional Merit may be eligible for national award consideration, which will be presented April 18 in Kansas City, Mo.

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