November sales for McDonald's up
Dec. 12, 2011
by Meat&Poultry Staff
OAK BROOK, Ill. — Global comparable sales increased 7.4 percent in November and 5.2 percent year-to-date, McDonald’s Corp. said. System-wide sales for restaurants worldwide were up 9.5 percent, also 9.5 percent in constant currencies, during November.
“We’re listening to our customers and delivering what they expect from McDonald’s by optimizing our menu, modernizing the customer experience and broadening accessibility to our brand,” said Jim Skinner, chief executive officer. “McDonald’s steadfast focus on our customers and our operations under the Plan to Win is driving the sustained momentum of our global business.”
US comparable sales at McDonald’s were up 6.5 percent on the strength of breakfast, everyday value, adding seasonal Peppermint Mocha to the McCafe line-up and the Chicken McNuggets promotion, the company said.
European comparable sales also were up 6.5 percent, driven by performance in the UK, France, Russia and Germany. McDonald’s said comparable sales in November increased 8.1 percent in Asia/Pacific, Middle East and Africa – led by Japan and China and driven by locally relevant menus that include daypart value platforms and classic core offerings.