Sara Lee official mum on meat brand plans

by Meat&Poultry Staff
Share This:

DOWNERS GROVE, Ill. – After reports that Sara Lee Corp. plans a major image upgrade of its meat brands after the company separates its North American retail unit from its international coffee business in 2012, an official opted to not comment on speculation that the company intends to revitalize its Hillshire Farm brand and launch two premium deli brands.

Sara Lee spokesman Mike Cummins told MEATPOULTRY.com: “I can tell you that we do not comment on rumor or speculation in the marketplace. As we prepare for our split into two separate, publicly traded companies, we are looking at many different ideas, concepts, etc. Many of these will never move beyond the concept stage. I can also tell you that we will unveil everything at our investor day meeting in the spring.”

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.