Jack Link's launches new jerky line, display system
Nov. 21, 2011
by Meat&Poultry Staff
MINONG, Wis. — Jack Link’s Beef Jerky has launched a new four-variety line of Smokehouse Fresh Jerky. Featuring a reformulated recipe, Jack Link’s new Smokehouse assortment is made from premium cuts of meat that are seasoned and smoked. Jack Link’s also introduced a new Smokehouse merchandising system. The display features a rack with easy-to-clean, easy-to-rotate, peel-n-go freshness trays.
The new products are available in four varieties:
- Mega Jerky is a home-style jerky slab available in Original, Hot and Teriyaki flavors. With a suggested retail price (SRP) of $2.29 per piece, Mega Jerky is packaged in a 15-count peel-n-go tray, nine trays per case.
- Meat Stick is an old-fashioned style, smoked stick with a $1.29 suggested retail price. Product is available in Hot, Pepperoni and Teriyaki; sticks are packaged in 20-count peel-n-go trays, six trays per case.
- Jerky Strips are authentic jerky flavor in a tender strip. Available in Original, Peppered, Teriyaki and classic Wood-smoked flavors, Jerky Strips have a $0.99 per strip suggested retail price and are packaged in 30-count canisters, six canisters per case.
- Jerky Medallions are bite-sized jerky rounds. Packaged in 80-count canisters, six canisters per case, product is available in Original, Hot, Peppered and Teriyaki flavors with a SRP of four for $1.00.
Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries.