Burger King launches 'BK Crown Program' for kids
Nov. 7, 2011
by Meat&Poultry Staff
MIAMI – On Nov. 7, Burger King is launching its new BK Crown Program for kids. As part of the program, the company has reinvented the BK crown, which is a modern take on the original crown, with brighter colors, a slimmer style and is even more bejeweled than its predecessor.
BKC is inviting kids to tell Burger King what matters to them most. It has established a fund to help support charities involved in improving education and protecting the environment and wildlife. By visiting BKCrown.com, kids learn how BKC’s charitable partners make a difference. Upon entering BK CROWN codes and clicking on their favorite cause, each kid’s vote helps BK choose which charity to give back to.
BKC is teaming up with the following organizations for this program: Wildlife Conservation Society, working to save wildlife and wild places through science, global conservation, education and the management of the world’s largest system of urban wildlife parks, including the flagship Bronx Zoo; National Parks Conservation Association, protecting and enhancing America’s National Parks for present and future generations; DonorsChoose.org, matching donors with teachers looking to fund classroom projects; and Have It Your Way Foundation, which tries to make a positive impact on the communities in which Burger King serves, works and lives through initiatives like the Burger King Scholars Program.
“At Burger King restaurants, imagination is king and the new BK Crown Program is built to inspire every kid’s imagination and encourage kids to learn more about how to give back,” said Alex Macedo, senior vice president, North American marketing, Burger King Corp. “We are proud to have great charity partners on this endeavor to help kids and families learn more about these important causes and feel empowered to make a difference in the world around them.”
Burger King calls itself the second-largest, fast-food hamburger chain in the world. It operates more than 12,300 locations serving more than 11 million guests daily in 78 countries and territories worldwide.