Sam's Club launches three new private-label brands

by Bryan Salvage
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BENTONVILLE, Ark. – Sam's Club has launched three new brands at its locations nationwide: Simply Right, Artisan Fresh and Daily Chef.

The brands are part of an updated look to popular items previously known as Member's Mark brand in selective categories, with the same quality and value, the company said. Sam's Club conducted extensive consumer research to determine what members valued most when shopping for an assortment of items. After more than 18 months of analysis and listening, Sam's Club established three brands responding to members' priority needs in health and wellness, fresh, flavorful meal solutions and everyday cooking.

  • Simply Right is dedicated to providing healthy, gentle personal care and wellness products.
  • Artisan Fresh, provides "made-from-scratch" goodness through prepared foods such as pies/bakery goods, fresh breads, marinated meats and other dinner solutions. Artisan Fresh foods are designed to help make entertaining simple at an extraordinary value, at home or for small business customers. Products include deli and bakery items, gourmet pasta and meats, take and bake pizzas and meals that are prepared fresh in the Clubs. Members can take home Artisan Fresh foods today, including All Natural Spinach and Asiago Cheese Chicken Sausage.
  • Daily Chef provides a wide array of everyday foods such as pasta, dried fruit, frozen vegetables and chicken. The Daily Chef brand includes a wide range of top quality products, such as boneless, skinless chicken breast.

The new private-label brands complement the existing portfolio of Sam's Club Proprietary Brands, including Bakers & Chefs, and spirit brands Calle Azul and Rue 33. The Member's Mark brand will remain in everyday need categories, such as laundry care, paper products, trash bags and cleaning products.

Sam's Club, a division of Wal-Mart Stores Inc., is the nation's eighth-largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million members in clubs across the US, as well as in Brazil, China and Mexico.

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