Domino's launches Artisan Pizza
Sept. 29, 2011
by Meat&Poultry Staff
ANN ARBOR, Mich. – Domino's Pizza recently began a national campaign promoting the Domino's Artisan Pizza. Three Domino's Artisan Pizza flavors — Italian Sausage & Pepper Trio, Tuscan Salami & Roasted Veggie and Spinach & Feta have been added to the menu.
"We have never launched anything that showcases our quality ingredients and craftsmanship quite like Artisan Pizza," said Patrick Doyle, Domino's Pizza president and chief executive officer.
A new national TV campaign shows the launch of the new pizza to be about gourmet taste. Fabio Viviani, a former participant on “Top Chef,” makes a cameo appearance in one of the commercials.
During the campaign, the new pizzas are offered for $7.99.