Hillshire Farm launches new ad campaign nationally
July 5, 2011
by Meat & Poultry Staff
DOWNERS GROVE, Ill. – Hillshire Farm, a Sara Lee business and leading meat brand, has launched of a new marketing and national advertising campaign, “So Good. They’ll Think It’s For Them,” to showcase its brand’s entire portfolio of lunchmeats, smoked sausage and cocktail links. The campaign features “Bridesmaids” star Wendi McLendon-Covey, Oscar Award-nominated director David Russell and E! “Fashion Police” co-host George Kotsiopoulos.
According to the company, the spots are designed to resonate with women who provide for their families and express their care through delicious, high-quality meals. The ads bring to light these inspirations as well as the secret motivations behind the meals they prepare for their families and loved ones, while highlighting how Hillshire Farm can help them get a little “something extra” out of the meals they make.
The multi-layered marketing launch will include TV, print, radio, online advertising, social media, event marketing, in-store activation, public relations and the re-launch of the Hillshire Farm website.
“This campaign captures the light-hearted and humorous tone that has defined our ads while also showcasing the delicious taste and high-quality food items within our portfolio,” said Kristin Kroepfl, director of marketing. “This campaign was put together by a terrific team that includes some of the top talent in the entertainment business. David and George are among the best at what they do, and we are so thrilled to have Wendi in our ads as the inner voice – she is an incredible comedienne and one of Hollywood's fast-rising stars.”