Fresh & Easy launches fresh 'Gourmet' products
July 22, 2011
by Bryan Salvage
EL SEGUNDO, Calif. – Fresh & Easy Neighborhood Market is expanding its Gourmet range this week with 12 new fresh products. Gourmet was launched in February to cater to customers seeking more affordable, restaurant-quality products they can serve at home.
The 12 new items launching this week include four new fresh "Gourmet for Two" meals that will give customers a restaurant-quality meal for two for under $10. Other items include five fresh prepared meals retailing for under $7 and three fresh pizzas that will sell for under $8.
"Customers love our Gourmet products, so we expanded the range with some truly unique and exciting meals only available at Fresh & Easy," said John Burry, Fresh & Easy Chief Commercial Officer. "We are happy to continue to bring more restaurant-quality, fresh food options for our customers to eat at home, as more and more people look for ways to save money."
The new Gourmet items containing meat or poultry include: Gourmet Fresh Prepared Meals: Bourbon BBQ Beef, Hawaiian Pork, Prosciutto Chicken and Chicken Catalan; Gourmet for Two: Panang Beef and Cajun Style Chicken; and Gourmet Fresh Pizzas: Prosciutto Pizza and Rosemary Ham & Mushroom Pizza.
Fresh & Easy operates 176 stores in California, Arizona and Nevada.