CAB brand posts record volume in June
July 22, 2011
by Meat&Poultry Staff
WOOSTER, Ohio – In June the Certified Angus Beef brand sold 70 million lbs. of product, the highest volume month in the company’s 33-year history — 4.3 percent above the previous June and some 10 million lbs. better than June 2009. With three more months to go, this milestone moves the company one step closer to a sixth-consecutive fiscal year of sales gains.
“The real reason for this record goes beyond sales to the dedication of our licensed partners,” said John Stika, CAB president. “They have committed to putting product in front of consumers even with high-priced beef, which further drives home the importance of quality in the price/value relationship. With strong cattle prices at the same time, pull-through demand is creating success at all levels.”
The share of Angus-influenced cattle qualifying for the brand in June was 24.8 percent, nearly 4 percentage points higher than summer 2009. Sales gains came from foodservice, which has experienced significant recovery the past 12 to 18 months despite higher cattle and beef prices. Retail continues to carry the bulk of brand sales, with seasonally strong summer demand in full swing. The international division is setting a hot pace in rate of growth with a 17 percent increase over 2010 for the fiscal year to date.
Founded in 1978 by Angus producers, CAB is the only brand owned by the American Angus Association and its more than 30,000 rancher members.