Whole Foods adds new chicken, lamb products
June 15, 2011
by Bryan Salvage
STAMFORD, Conn. – Saffron Road is introducing eight additional all-natural, antibiotic-free, hormone-free, halal certified frozen foods to Whole Foods Market stores nationally this month. The new products include entrées: Lemongrass Basil Chicken, Moroccan Lamb Stew, Lamb Koftis and Chicken Pad Thai, plus Chicken Nuggets, Chicken Bites, Chicken Tenders and Tandoori Seasoned Chicken Nuggets.
The new entrées are available at the suggested retail price of $5.49 to $5.99 and the frozen chicken options are available for $6.99.
Certified halal is an underdeveloped category, and frozen premium items in the all-natural and ethnic foods categories are also scarce, the company said.
"Good food brings people together and is a huge part of every community," says Errol Schweizer, senior global grocery coordinator for Whole Foods Market. "The Muslim community is a big part of our customer base, so we were thrilled to work with Saffron Road to develop a line of halal entrées our shoppers can trust."
These new, convenient meal options are ideal for shoppers who are concerned with what they consume – from those looking for Certified Humane, halal, all-natural and 100 percent vegetarian fed, to raised without antibiotics. Most of the new products are certified gluten-free.
"We started in India with our first entrées, and are now circling the globe to encompass truly global cuisine options in our suite of products," said Jack Acree, executive vice president of American Halal Co. "Consumers asked specifically for more all natural and halal certified options in the Moroccan, Thai/Asian categories, so we are delivering."