Slim Jim DARE line takes 'heat' to the next level
June 8, 2011
by Bryan Salvage
OMAHA, Neb. – ConAgra Foods’ Slim Jim brand has launched three new flavors that are part of a new line of products called Slim Jim DARE. The spiciness of the flavors escalates from Kinda Hot Chili Pepper to Freakin' Hot Jalapeno and tops out with Really Freakin' Hot Habanero.
"DARE presents a challenge to consumers with contemporary and complex flavors," said Daniel Marple, brand director, ConAgra Foods. "It really is a whole new platform for us — spicier flavors, spicier names and even spicier packaging."
Slim Jim plans to extend the DARE line in the future. The DARE attitude is captured with a little fun taunting inside the packaging with sayings such as "Man up and take the next bite!," and "You started this dare. Now finish it!"