Slim Jim DARE line takes 'heat' to the next level

by Bryan Salvage
Share This:
OMAHA, Neb. – ConAgra Foods’ Slim Jim brand has launched three new flavors that are part of a new line of products called Slim Jim DARE. The spiciness of the flavors escalates from Kinda Hot Chili Pepper to Freakin' Hot Jalapeno and tops out with Really Freakin' Hot Habanero.

"DARE presents a challenge to consumers with contemporary and complex flavors," said Daniel Marple, brand director, ConAgra Foods. "It really is a whole new platform for us — spicier flavors, spicier names and even spicier packaging."

Slim Jim plans to extend the DARE line in the future. The DARE attitude is captured with a little fun taunting inside the packaging with sayings such as "Man up and take the next bite!," and "You started this dare. Now finish it!"
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.