Kroger to offer Cal Ripken-branded jerky
June 16, 2011
by Meat&Poultry Staff
LONG VALLEY, NJ – Ripken Power Shred has inked a deal with Kroger making the jerky snack available for purchase in 100 Kroger grocery stores throughout the Mid-Atlantic Region, Florio Sports LLC announced. This is the first deal with a major grocery retailer for Ripken Power Shred since launching the product in October at the 2010 NACS (National Association of Convenience Stores) Show in Atlanta, Ga.
Ripken Power Shred’s 3-oz. pouches, available in original, teriyaki and sweet n’ spicy flavors, will be sold for $4.99 each as part of a promotion that includes a free 20 oz. Gatorade and 6 oz. can of Pringles potato chips with the purchase of one pouch. The initial promotion has begun and will though Labor Day this year.
“We are thrilled to ink this deal with Kroger because it’s our first partnership with a major grocery retailer, and we know that the consumers are going to love our unique jerky snack,” said Frank Florio, president and founder of Florio Sports LLC, the Long Valley, NJ-based company that created Ripken Power Shred. “Our product is high-quality, made in America and provides a healthier alternative as compared to other snacks on the market. We are excited that people throughout the Mid-Atlantic will be able to find it at their local Kroger Store and we look forward to their feedback.”
Ripken Power Shred partners with National Baseball Hall of Famer Cal Ripken Jr. A portion of all Ripken Power Shred sales benefit the Cal Ripken, Sr. Foundation, a 501 (c)(3) nonprofit organization that uses baseball and softball themed programs to serve at-risk youth in underserved communities throughout the United States.
“I am thrilled that Ripken Power Shred is doing so well and this relationship with Kroger grocery stores is a significant step in its growth and success, said Cal Ripken Jr. “Our foundation will benefit from the sale of Power Shred and that will help kids in need across the country.”
“At Kroger we are always working to improve on the products that we offer our customers. Ripken Power Shred is a snack that kids will like and we look forward to being able to offer this new product in our stores,” said spokesperson Carl York.
In addition to Kroger Stores in the Mid-Atlantic, Ripken Power Shred can also be purchased online at www.RipkenPowerShred.com