Gold'n Plump offers new chicken breast line
June 24, 2011
by Bryan Salvage
ST. CLOUD, Minn. – Gold'n Plump has launched its new line of Seasoned Boneless Skinless Chicken Breast Fillets. Each 24-oz. package contains four, 6-oz. breast fillets and is expected to sell for around $7.99. Distribution began to regional and national retailers in early May.
Each fillet is vacuum-sealed and individually wrapped in single-portion sized packages for easy storage in the refrigerator and freezer. Product is available in four flavors: Lemon Pepper, Original, Butter & Herb and Tomato Basil. All flavors except Tomato Basil are gluten-free.
"We're excited about these new products, because our panel of consumers helped shape both the type of packaging and the flavors we created, so we know we've developed something that's on-target with what consumers are looking for," said Terra Nothnagel, product manager for GNP Company, the company behind the Gold'n Plump brand. "Consumers like the fact that the products are pre-seasoned, but they like that the seasonings include ingredients they recognize, even more."
Nothnagel said examples of "everyday" spices featured are pepper, dried tomato, lemon peel, onion, paprika and olive oil.