Oscar Mayer rolls out food truck
May 26, 2011
by Bryan Salvage
MADISON, Wis. —Kraft Foods’ Oscar Mayer brand celebrated its 75th anniversary of the Wienermobile vehicle in New York City on May 25 by unveiling its special edition Wienermobile Food Truck. This will mark the first time a part of the fleet will be serving hot dogs.
The 30-foot Wienermobile Food Truck joins the current fleet of six 27-foot Wienermobile vehicles and one 15-foot Mini Wienermobile. This summer, the Oscar Mayer Wienermobile Food Truck will travel to 12 cities including Columbus, Detroit and Pittsburgh, to sample Oscar Mayer Selects. These hot dogs contain no artificial preservatives (contains natural preservatives).
The Oscar Mayer brand partnered with Tyler Florence, Food Network chef and host of “The Great Food Truck Race,” to christen the new vehicle and plus made a donation to Feeding America, the nation’s leading hunger-relief organization. Hundreds gathered in Times Square to see the Wienermobile Food Truck, get a free Oscar Mayer Selects Beef Frank and enjoy special toppings created by Tyler.
“I’m excited to be working with the Oscar Mayer brand as part of the Good Mood Mission because we could all use a little more good in our day,” Florence said. “I’m delighted to help spread some joy with the Oscar Mayer brand by christening the first-ever Wienermobile Food Truck and also making a $50,000 donation to Feeding America.”