CBB, NCBA leaders meet...agree to partnership
May 9, 2011
by Meat&Poultry Staff
CENTENNIAL, Colo. – Last week, officers of the Cattlemen's Beef Board (CBB) met with officers of the National Cattlemen's Beef Association (NCBA) to discuss the future of the beef checkoff and how the organizations might work together in the future.
As a result, they came to the following agreements:
1. CBB is the organization which administers the Beef Checkoff Program and NCBA is a checkoff contractor. Both will work in partnership to increase the profitability of the industry.
2. The checkoff program staff is doing excellent work managing checkoff programs and their efforts are fully supported by both volunteer leadership and staff. NCBA will continue to be a checkoff contractor.
3. As a part of the beef industry but representing all segments, NCBA will continue working to ensure all beef industry participants feel welcome at industry meetings.
4. Improvements need to be made in the working relationships between the organizations’ CEO’s and staffs, and the volunteer leadership of both organizations are committed to improving them.
5. Both organizations agree to work together to develop a clearer understanding of the expectations and consequences related to compliance with the Act, Order and guidelines. As part of this effort, CBB agreed to review its contractor acknowledgement guidelines.
6. NCBA will provide CBB with written input on CBB’s Roles and Responsibilities recommendations. After the Beef Board takes action on those recommendations during summer conference, a new joint agreement will be developed. Work will continue under the prior joint committee coordination agreement until a new agreement is reached.
“We were able to have a constructive dialogue and find common ground,” said Tom Jones, CBB chairman. “At this time, we have not scheduled additional meetings with the NCBA leadership, but we will be open to additional meetings prior to summer conference in Orlando.”