New Taco Bell ads tout ingredient, product quality
April 20, 2011
by Bryan Salvage
IRVINE, Calif. – Taco Bell is launching a new, national ad campaign to ensure all consumers know it has not changed products, ingredients or advertising despite what the Beasley Allen law firm previously has claimed. Attorneys at Beasley Allen are now being asked by Taco Bell in its new ads to set the record straight with America after dropping its class-action lawsuit that stated Taco Bell's claim it uses seasoned beef is misleading — and that the chain is actually using extenders and other non-meat substances.
“We stand behind the quality of every single one of our ingredients, including our seasoned beef, and we want consumers to know that we didn’t change our marketing or product because we’ve always been completely transparent,” said Greg Creed, CEO.
Taco Bell is placing full page ads in national publications including Wall Street Journal
, New York Times
and USA Today
as well as in local market newspapers plus executing a campaign to reach its Hispanic customers.
In an attempt to reach consumers online, the company launched a YouTube video featuring Taco Bell President Greg Creed speaking about the withdrawal of the lawsuit. The video will be placed on the company’s YouTube channel (www.youtube.com/tacobell
), Facebook page (www.facebook.com/tacobell
), website (www.tacobell.com
) and supported with an online campaign on leading search engines and social media.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is the nation's leading Mexican-style, quick-service restaurant chain serving more than 36.8 million consumers weekly in approximately 5,600 restaurants in the US.