McDonald's adds three new Angus burgers in Canada
April 12, 2011
by Bryan Salvage
TORONTO, Ontario – McDonald's Canada is adding a new trio of Angus Third Pounders, which are now available nationwide at participating McDonald's restaurants, excluding certain retail locations. Including a new bakery-style roll, the Angus Third Pounder is made with one third-lb. of Canadian Angus beef and comes in three varieties: Deluxe (with lettuce and tomato), Bacon & Cheese and Mushroom & Swiss.
McDonald's Canada sources its beef exclusively from Canadian beef farmers and ranchers. Purchasing more than 66 million lbs. of locally raised beef per year, it is the largest purchaser of ground beef in the Canadian restaurant industry.
"Consumers are more interested in quality, sourcing and food safety than ever before and for all the rights reasons," said Jeff Kroll, senior vice-president, National Supply Chain, McDonald's Canada. "It's for those same reasons that we support beef producers from across the country and work tirelessly with our supply chain partners to deliver quality hamburgers in every restaurant."
McDonald's safety and quality standards meet or exceed those required by the Canadian Food Inspection Agency (CFIA). By the time a Big Mac sandwich ends up in the hands of a customer, it goes through 40 different quality and safety checks at McDonald's beef supplier alone.
"Canada's cattle producers take pride in producing safe and delicious beef and we're appreciative of the trust and confidence McDonald's Canada has demonstrated over the years," said Travis Toews, Canadian Cattlemen's Association president. "Their support for our industry is exceptional and our strong relationship is a direct result of our ability to consistently deliver high-quality beef that meets their exacting standards."
McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,430 restaurants and employ more than 77,000 Canadians throughout the country.