Smithfield educational videos focus on pork production
March 7, 2011
by Meat&Poultry Staff
SMITHFIELD, Va. — Smithfield Foods Inc. is launching a new, educational series of seven videos its executives say provide an in-depth, behind-the-scenes look at pork production and sustainability practices at the company’s Murphy-Brown hog farms.
Murphy-Brown LLC is Smithfield’s North Carolina-based livestock production subsidiary. Running from three to 10 minutes each, the videos were shot at Murphy-Brown facilities throughout the US. As of March 7, the videos can be seen on YouTube, SchoolTube and www.murphybrownllc.com
“These video tours give viewers a close look inside our hog farms and lets people see firsthand how we put our commitment to product quality, food safety and animal care into practice,” said Don Butler, director of government relations and public affairs for Murphy-Brown. “Our goal is to take the mystery out of pork production by answering many of the questions that people ask us. With this video series, we are inviting the public onto our farms from the comfort of their homes to learn about how we raise our pigs and how our environmental and animal handling sustainability practices work every day.”
The videos show how piglets begin their life on a sow farm, what happens when they are moved to a nursery farm and then to a finishing farm. The company’s ISO 14001-certification, the international “gold” standard of environmental management, and offer unique insight regarding how the company cares for its animals are also discussed by Murphy-Brown employees.
Dr. Temple Grandin, animal-handling expert, professor of animal science at Colorado State University and Meat&Poultry magazine columnist, provides commentary for the series.
The videos can be seen on YouTube
at ; Murphy-Brown
, and Facebook