McDonald's February sales rise 3.9%
March 8, 2011
by Meat&Poultry Staff
OAK BROOK, ILL. — McDonald’s Corp. said global comparable sales increased 3.9% in February and 4.6% year-to-date. System-wide sales for restaurants worldwide increased 8.1%, or 5.2% in constant currencies during February.
“McDonald’s commitment to connecting with customers around the world continues to drive our sales performance,” said Jim Skinner, chief executive officer. “When customers visit McDonald’s they are looking for great-tasting food that is affordable, convenient and served in a contemporary and inviting atmosphere. We are pleased that more customers are finding their great restaurant experience at McDonald’s.”
U.S. comparable sales at McDonald’s were up 2.7% on continued demand for McCafe beverages, breakfast items and everyday value, the company said.
European comparable sales were up 5.1% led by France, the United Kingdom and Russia. Premium menu offerings such as France’s premium beef campaign and the Big Tasty in the U.K. along with restaurant modernization helped boost European results. Also in February, McDonald’s said comparable sales increased 4% in Asia/Pacific/Middle East and Africa with sales boosted by Japan and Australia and partially offset by lower sales in China due to the Chinese New Year.