Hormel launches Compleats Kids line
March 22, 2011
by Meat&Poultry Staff
AUSTIN, Minn. — Hormel Foods has launched its new line of Hormel Compleats Kids shelf-stable microwave meals designed to deliver a nutritious and convenient meal solution for children ages three to eight years of age. Product is available in four varieties; Macaroni & Beef, Spaghetti & Meatballs, Beef Ravioli and Pasta & Chicken. Each meal retails for $1.88-$1.92.
This line contains no preservatives, artificial colors, high fructose corn syrup or trans-fat, contains three grams of fiber per serving and provides a good source of protein. The meals also meet the US Department of Agriculture’s healthy food regulations.
Public relations, in-store promotions, radio advertising and a microsite urging children to be more physically active (www.compleatskids.com
) are included in Hormel’s marketing support for this new line.