Taco Bell launches new beef image TV ads

by Staff
Share This:
NEW YORK – New TV commercials are being used by Taco Bell to help reverse damage caused to its image by a lawsuit questioning its taco filling, The Associated Press stated. The lawsuit filed in a US District Court in California claims Taco Bell’s seasoned beef filling did not have enough beef to be called as such.

The Beasley Allen law firm of Montgomery, Ala., that filed the lawsuit in January in California claimed its testing showed the filling was made of only 35% beef so it shouldn't be called “beef.” Taco Bell has repeatedly said the claim is false. Taco Bell says in its new TV commercials the taco filling contains 88% beef and 12% “signature recipe” seasonings and other ingredients.

Taco Bell’s new $3 million television ad campaign launches this week, which is when the company is due to respond to the lawsuit. The company initially fought back last month with full-page ads in national newspapers with the headline of "Thank you for suing us." It also launched a social media campaign, urging Twitter users to voice their support. Earlier this month, Taco Bell also offered Facebook fans a free crunchy beef taco as a “thank you” for their customer loyalty.

Taco Bell’s latest television commercials features company employees who discuss the filling and tell customers who want to know more about what's in it to visit the company's website.

Louisville, Ky.-based Yum Brands, which owns Taco Bell, said when it released its earnings earlier this month that the lawsuit has had a “negative short-term impact.”
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.