Steak-umm a repeat sponsor in NASCAR Truck Series
Feb. 16, 2011
by Meat&Poultry Staff
READING, Pa. – Steak-umm Company LLC will take to the track this Friday in its second appearance on the NASCAR circuit as primary sponsor of four-time NASCAR Camping World Truck Series champion Ron Hornaday. Hornaday drives the No. 33 Chevrolet Silverado for Kevin Harvick Inc.
Steak-umm will also return for repeat performances with Hornaday and KHI at the Nashville Superspeedway on April 22 and Martinsville (Va.) Speedway on October 29. Hornaday will compete in the 2011 season to become the first driver to win five championships in the popular 16-year-old truck series.
In 2008, Steak-umm sponsored two races in the NASCAR Sprint Cup Series to celebrate the addition of frozen burgers to the sliced sandwich steaks that put Steak-umm on the map in the late 1960s.
"Seeing the paint job on any NASCAR car or truck is like waiting for Super Bowl ads: it's a highlight of the NASCAR experience. That's especially true if the driver is a star, as is the case with Ron Hornaday," said Sergei Szortyka, president of Steak-umm Company. "Ron and the No. 33 Chevrolet will be in the spotlight for this series, and that means Steak-umm will, too. It's a great opportunity for us to put the Steak-umm name in front of millions of fans over and over again."
Steak-umm Company processes frozen convenience foods including Steak-umm Sandwich Steaks and Steak-umm Burgers, a line of ready-to-cook beef patties. The company is based in Reading, Pa.