CAB, John Soules Foods partner on new products
Feb. 23, 2011
by Meat&Poultry Staff
WOOSTER, Ohio – The Certified Angus Beef (CAB) brand is making its first foray into the frozen food aisle with a new-product rollout from John Soules Foods Inc. The Tyler, Texas company introduced the CAB Carne asada, flame-broiled steak strips and thinly sliced beef steaks.
“Consumers seek the best possible quality beef that can be prepared in minutes,” said Mark Soules, co-CEO of John Soules Foods. “These Certified Angus Beef products are the best in the category. They are cooked on real flame broilers, not steam cookers, giving consumers a flavorful alternative to chicken.”
Both fully cooked beef products can be used as an ingredient in a variety of dishes and are marketed as gluten and MSG free.
“These restaurant-quality products meet consumers’ needs for convenience and bold flavor profiles,” said Brett Erickson, the brand’s director of value-added products. “The Certified Angus Beef brand’s fine quality adds a burst of true beef flavor to every meal.”