Butterball introduces frozen turkey burgers

by Meat&Poultry Staff
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Garner, N.C. – Butterball LLC announces the launch of its new Butterball Every Day Frozen Turkey Burgers, set to coincide with the 2011 Annual Meat Conference, Feb. 20-22 in Dallas.

Butterball’s bun-sized burgers offer two-thirds of the daily recommended value for protein in one serving and have 70% less fat than beef.

Additionally, Butterball Every Day Frozen Turkey Burgers are seasoned to go straight from the freezer to the grill with no thawing required. As the only frozen burger brand to offer Reynolds’ convenient freezer bag technology with a re-sealable zipper inside the packaging, Butterball ensures the product will stay fresher, longer.

“Families are looking for convenient, better-for-you solutions that allow them to make every day meals special,” said Kyle Lock, director of insights and innovation for Butterball. “Our new turkey burgers look, cook and eat like a beef burger. Butterball Every Day Frozen Turkey Burgers offer mouthwatering burger taste without the guilt.”

Each package of turkey burgers contains six, one-third pound patties and includes coupons for a next burger purchase as well as Butterball turkey bacon and Reynolds Wrap foil.

Additional promotions will be regionally available this summer to introduce consumers to the product. Butterball will offer several in-store and out-of-store couponing options, including a summer FSI to be released June 26, as well as significant advertising.

Attendees at the Annual Meat Conference in Dallas will have a chance to taste the burgers at the Product Tasting Reception Monday, Feb. 21.

The product will be available to retailers in select regional markets early this summer.
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