New Slim Jim meat snacks launched
Jan. 26, 2011
by Bryan Salvage
OMAHA, Neb. – ConAgra’s Slim Jim brand has launched Zesty Garlic and Jamaican Jerk to its line of meat sticks. The Jamaican Jerk is sold as a Giant Stick – 0.97 oz. for $.99; the Zesty Garlic is a Monster Stick – 1.94 oz. is being sold for $1.99, a company spokesman told MEATPOULTRY.com.
“Consumers are looking for bigger, bolder flavors from their snacks,” said David Palfenier, President, Snacks, ConAgra Foods. “All of our new products reflect this trend toward more intense flavors.”
Jerk is in the top five fastest-growing sauce flavors, and garlic is the number one flavor on restaurant menus, according to Mintel Menu Insights.