Kayem, Tampa Bay Lightning sign licensing pact
Jan. 25, 2011
by Bryan Salvage
ST. PETERSBURG, Fla. – The Tampa Bay Lightning and Kayem Foods Inc. announced a new multi-year sponsorship and licensing agreement to manufacture and distribute Kayem franks and sausages at Lightning hockey games, and make Kayem the official brand of franks and sausages of the Tampa Bay Lightning and the St. Pete Times Forum.
As part of the agreement, Kayem has introduced new and improved products at Tampa Bay Lightning home games, including the Kayem Beef Hot Dog, Kayem Beef Kids Dog and Kayem Italian Sausage. Kayem Hot Dogs feature Kayem's special all-beef recipe with a unique blend of spices for a bolder flavor. The skinless hot dogs have no fillers and are MSG- and gluten-free.
Kayem's partnership with the Lightning comes on the heels of last April's partnership with the Tampa Bay Rays baseball team to make Kayem the official hot dog and sausage of the Tampa Bay Rays and Tropicana Field. In September, Kayem was also recently named the official hot dog and sausage of the Florida State Seminoles
"We are thrilled to have partnerships with both of Tampa's professional sports teams," said Bob Kufferman, Kayem senior brand manager.
Kayem Foods is the largest meat processor in New England. Owned and operated by the same family for more than 100 years, the company manufactures Kayem Franks, the leading brand of franks sold in New England. Best known for its Old Tyme Natural Casing franks, Kayem produces more than 100 varieties of hot dogs and 300 varieties of deli meats, sausage and dinner hams under the Kayem, al fresco, Schonland's, McKenzie, Triple M, Genoa, Jordan's, Deutschmacher, Kirschner, and Essem brands.