American Halal launches new certified brand
January 5, 2011
by Meat&Poultry Staff
STAMFORD, Conn. – American Halal Company Inc. has launched its premium, all-natural, halal-certified food brand, Saffron Road, at the Winter Fancy Food Show in San Francisco, Calif.
Saffron Road’s initial four products: Chicken Tikka Masala, Chicken Biryani, Lamb Saag and Lamb Vindaloo are currently sold nationwide at Whole Foods Market and select natural/specialty foods retailers. Each entrée is made from the finest all-natural ingredients, including pasture-raised lamb and Certified Humane chicken, which are never given antibiotics or hormones. The suggested retail price is $5.49.
In addition to the all-natural ingredients and adherence to authentic ethnic culinary techniques, all Saffron Road products are Halal Certified by the Islamic Food and Nutrition Council of America (IFANCA). Halal is an ancient tradition that has healthfully fed literally billons of people over the last 1,400 years. Halal promotes the sacred tradition of respect for the land, fair treatment for farmers, humane treatment of livestock and clean, healthy food to eat. There are more than six-million American Muslims with more than $170 billion in purchasing power who are looking for Halal products.
"We are so excited to be launching Saffron Road at the Fancy Food Show. I've been exhibiting at them since 1992 and I always see a great group of progressive buyers, that understand leading edge concepts like Halal," said Jack Acree, executive vice president and current NASFT Board Member. “It is exactly this type of buyer that understands the incremental sales potential of a brand like Saffron Road.”
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani leads the company as “Chief Halal Officer.” Durrani is a serial entrepreneur having founded Vermont Pure Spring Water and was the principal financial partner for Stonyfield Farms Yogurt. The rest of the company’s management and board represent a team of proven entrepreneurs at building premium food brands.
Saffron Road’s mission is to offer All Natural Halal Certified foods which are also holistic, sustainably farmed and anti-biotic free. Saffron Road’s products are sourced from livestock, which is fed only 100% vegetarian feed and are humanely treated. The company said it seeks “to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal cuisine.”