SUNBURY, Pa. – While many supermarket chains are contemplating raising prices for a variety of food categories in light of rising food costs, Weis Markets Inc. announced it will lower the prices on 2,400 staple items, effective Jan, 2 and that it will freeze the prices of these products for 90 days through April 2, 2011.
Weis Markets current Price Freeze program includes 2,400 store brand and brand-name products in grocery, frozen, meat, deli and other food and non-food categories. This marks the company's sixth round of its 90-day Price Freeze program over the past two years.
"Our 90 Day Price Freeze program continues to make sense in a slow-growth economy impacted by high unemployment in most of the markets we serve," said David Hepfinger, president and CEO. "It has been a great program for our customers. Over the past two years, our Price Freeze program has helped our customers save more than $6 million and we hope to save them more money in 2011."
The Price Freeze Program is being promoted in Weis Markets' current circular, television, radio and billboard advertisements. In stores, customers will see Price Freeze signage and shelf tags for participating items.
Weis Markets Inc. is a Mid-Atlantic food retailer operating 164 stores in five states: Pennsylvania, Maryland, New Jersey, New York and West Virginia.