Tyson launches deli-focused Web site
December 9, 2010
by Bryan Salvage
SPRINGDALE, Ark. – TysonDeli.com, a new online destination for deli foodservice professionals, was launched by Tyson Foods Inc. The Web site features merchandising strategies, innovative new products and promotional programs.
“We are extremely pleased to introduce TysonDeli.com, a results-oriented resource for deli professionals,” said T FuQua, brand manager for the Deli Division of Tyson Foods, Inc. “Over the years, we’ve found that very little work was being done by our competitors in consumer and shopper research, specifically examining the protein category in the deli channel. TysonDeli.com features an absolute storehouse of dynamic, applicable data that can assist deli professionals in their operations.”
The new site features in-depth profiles of deli shoppers and deli products which are organized by merchandising vehicle, deli merchandising tips and promotions. It also showcases an exclusive calculator that is designed to help deli professionals determine a mix of products for their deli to help drive profitability.
“I like the way it weaves in facts without being overwhelming,” said Laura Liras, consumer insights manager for Lipari Foods. “I saw some strong fact-based data that is direct and relevant to the specific material without just being a long list of facts. I know I’ll reference back to this many times in the future for key data points.”
TysonDeli.com can supply deli professionals with unique insights such as: research indicates the No. 1 reason shoppers buy prepared foods is because they saw the product and decided to try it. The new web site suggests engaging with key consumers through eye-catching point-of-sale merchandising aids, which are offered through the site.
Tyson retail customers saw a 55% sales increase by advertising prepared foods at full retail in their weekly flyer and displaying in-store point-of-sale merchandising. “True satisfaction comes from knowing that when Tyson insights are put into motion, ‘real life’ deli operators may see amazing results,” FuQua said.