Sara Lee's State Fair launches interactive video
December 14, 2010
by Meat&Poultry Staff
DOWNERS GROVE, Ill. — Sara Lee Corp.’s State Fair Brand corn dog, has released an online video to promote the products using social-media networking to consumers.
“We’re excited about our first interactive video,” said Audrey Ingersoll, assistant brand manager with State Fair. “This reinforces the State Fair Brand profile of ‘bringing home the fun.’”
Seven linked videos enable viewers to direct the story by clicking what happens next at multiple junctures throughout the story. In total, there are four possible ending scenarios, two “winning” and two “losing,” with a losing scenario resulting in an opportunity to rewind to a previous spot in the story and “win.” The winning screens drive viewers to share the video, visit the State Fair Brand Web site and drive purchases via coupon offer, the company said.