McDonald's Nov. sales hike fueled by McRib
December 8, 2010
by Meat&Poultry Staff
OAK BROOK, Ill. – McDonald's Corporation’s global comparable sales growth was 4.8% in November. Performance by segment was: US up 4.9%, Europe up 4.9%, Asia/Pacific, Middle East and Africa up 2.4%.
"McDonald's continued strong performance reflects the benefits of our global alignment around the Plan to Win," said Jim Skinner, McDonald's CEO. "Contemporary locations, quality food and beverages at an outstanding value and operations excellence continue to be the key ingredients to becoming our customers' favorite place and way to eat and drink."
Comparable sales in the US increased 4.9% for November fueled by the return of McDonald's limited-time only McRib sandwich, continued strong demand for McCafe beverages and value throughout the menu.
November comparable sales in Europe increased 4.9% due to strong performance in France, Germany, Russia and the UK. Europe's focus on premium products such as the McWraps in Germany, four-tiered menu pricing and ongoing restaurant modernization contributed to these results.
In the Asia/Pacific, Middle East and Africa region, comparable sales increased 2.4% for the month driven by Australia with positive results in China and most other markets, partly offset by Japan. APMEA's results benefitted from initiatives that are differentiating the McDonald's experience: compelling value, conveniences such as delivery and drive-thru, and restaurant reimaging, the company relayed.
Systemwide sales increased 4.7%, or 6.1% in constant currencies, for the month. Separately, foreign currencies have weakened. Currency translation at current rates is expected to negatively impact fourth-quarter earnings by $0.01 to $0.02 per share.