Overhill Farms to launch private-label, frozen meals

by Bryan Salvage
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LOS ANGELES, Calif. – Overhill Farms Inc. has been selected to produce a line of 16 private-label frozen meals for a major, undisclosed national retailer. The multi-year agreement is expected to generate initial annual sales in the range of $7 million, with the opportunity for increased volume over time. Full production is expected to begin in April of 2011.

Overhill Farms is already developing additional product lines for this customer.

"We are extremely pleased to be launching our relationship with this industry leader, which is known for the quality and value it delivers to shoppers at over 1,000 stores across the nation," said James Rudis, chairman and CEO of Overhill Farms. "Throughout this difficult economy, our strategy for resuming significant revenue growth has been to attract new national accounts. This new customer relationship, and our new affiliation with Boston Market announced last week, are products of this sustained strategy. It is our hope that these accounts will join the ranks of our flagship customers such as Jenny Craig, Panda Restaurant Group and Safeway."

Overhill Farms is a leading value-added supplier of custom prepared frozen foods for branded retail, private-label foodservice and airline customers. Its product line includes poultry, meat, entrées, plated meals, bulk-packed meal components and more.
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