Wingstop introduces Boneless Blitz Bundles
October 19, 2010
by Meat&Poultry Staff
RICHARDSON, TEXAS – Wingstop has announced its first-ever systemwide promotion — Boneless Blitz Bundles, designed to feed large groups. The new promotional menu items are available beginning Oct. 19 in 463 company locations nationwide. This promotion will be supported with national TV advertising, a national and local E-mail campaign, and in-store promotions.
"In just over a year since we introduced boneless wings, they have quickly become a fan favorite," said Andy Howard, chief marketing officer. "Approximately 20% of sales come from boneless wings and football season seemed to be the right time to introduce bundles."
Boneless Blitz Bundles are available in 25-piece bundles, served with large fresh-cut seasoned fries, an order of veggie sticks, three wing flavors, three dips and three fresh yeast rolls, or 40 piece bundles, served with large fresh-cut seasoned fries, large side, two orders of veggie sticks, four wing flavors, four dips and six yeast rolls.
"This is the first time we've launched a national promotion to this scale," said Howard. "Our franchise network is very supportive of the program, and it's a great value for guests that are trying to stretch their dollar."
The Boneless Blitz Bundles are available nationwide through the Super Bowl, Feb. 6. The 25-piece bundle is available for $19.99 and the 40 piece bundle is $29.99; prices may vary by location.
Wingstop operates more than 460 restaurants throughout the US and Mexico. With a sole focus on chicken wings, the Wingstop menu features nine wing flavors.