Sara Lee debuts Hispanic mobile site
October 13, 2010
by Meat & Poultry staff
DOWNERS GROVE, Ill. — On Oct. 13, Sara Lee Corporation debuted “More Choices. Healthier Lives,” which is a dual-language mobile site (mas.saralee.com or more.saralee.com) designed for Hispanic moms who are looking to discover more choices for their family meal times.
This mobile site encourages Hispanics to make a pledge to take a balanced approach to healthier eating and lifestyles and provides consumers the tools and resources needed to uphold the pledge. The site features better-for-you, Latin-inspired recipes and tips for Hispanic moms and their families to make mealtime even more nutritious, Sara Lee relays.
"'Familia' is the single-most important element of the Hispanic culture and food is a big part of family,” said Chef Ana Garcia, spokeswoman for the program. “Many moms ask me how they can whip up a better-for-you dish that preserves their traditional cuisine without sacrificing flavor. There is clearly a need among Hispanic moms for convenient, nutritious meal choices. The mobile site offers ideas for hearty snacks and nutritious lunch solutions so that moms can feel good about every meal they prepare for their family."