ConAgra wins five awards for digital marketing

by Bryan Salvage
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OMAHA – Several online marketing programs promoting ConAgra Foods Inc.’s products recently received awards from the Web Marketing Association as well as its online employee recruiting site. The association awarded a total of five WebAwards to the company, including the Food Industry Standard of Excellence for the Healthy Choice Web site, SpokespersonWanted.com.

SpokespersonWanted.com, which is designed to more deeply engage consumers with the Healthy Choice brand, provided visitors with an inside look at the 360-degree advertising campaign following Julia Louis-Dreyfus as she considered becoming a spokesperson for Healthy Choice.

Four other ConAgra Foods sites received Outstanding Web site awards:

  • ConAgra Foods recruiting –
  • www.conagrafoodscareers.com;
  • Marie Callender’s –
  • www.mariecallendersmeals.com;
  • Hebrew National, The Better-Than-A-Hot Dog Hot Dog – promotional site, no longer active; and
  • Healthy Choice, Just One Bite – a promotional site that is no longer active

The WebAwards are an annual Web-site award competition that names the best Web sites in 96 industries. 

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