Certified Angus Beef focus of new book
October 25, 2010
by Meat&Poultry Staff
WOOSTER, Ohio – A new book titled “The Brand That Changed Beef: How the Certified Angus Beef Brand Became a Worldwide Icon of Quality,” was launched in October. It details the brand’s ascent, from its roots as an answer to a tough steak on rancher Harold Etling's plate, through expansion into international markets, its presence at the 2002 Olympic Winter Games in Salt Lake City and its present-day partnerships.
The book is the result of historical research and many interviews with scores of sources, and it is complemented by hundreds of full-color photographs and year-specific time capsules.
Mick Colvin, executive director from CAB’s inception through 1999, is among those who offer insight on the early days, when the fledging non-profit was nearly closed its doors before it ever began. John Stika, current president who assumed his post in 2006, shares his thoughts on the company’s unprecedented growth over the past seven years.
Dedicated to the staff, licensees, board members, producers and others who contributed to CAB’s success, the book was written by Fred Minnick and retails for $39.95. It can be purchased at www.cabpartners.com, with no shipping cost if paid by credit card.