Cargill ground-beef promo benefits private-label sales
October 12, 2010
by Meat & Poultry staff
WICHITA, Kan. – Running from Oct. 11 to Nov. 19, Cargill’s latest ground-beef promotion highlights the popularity of private label products in the retail segment. The Souped-Up Suppers promotion pairs Cargill’s ground beef with retailers’ private-label soups to provide consumers with cost-effective and convenient casserole options.
The promotion is featured at more than 1,700 retail grocery locations throughout the country. Demonstrating the importance retailers are placing on marketing and selling their private-label products, the Souped-Up Suppers program garnered one of the largest grocer participations since Cargill began offering ground beef promotions.
“Cargill continues to provide support for its retail customers through consumer ground beef promotions,” said Elizabeth Gutschenritter, Cargill brand manager. “We developed the Souped-Up Suppers promotion based on consumer trends and in response to retailer demand for customized promotions that help sell not only more ground beef, but also other complementary products, especially their own.”
In-store Souped-Up Suppers promotional materials include posters, signs, on-pack stickers and recipe brochures. Meal recipes, featuring ground beef and retailers’ private label soups are offered in the stores and on a designated Web site. The promotion also provides retailers with pre-written content for Facebook and Twitter as well as CDs containing promotional materials.