Sara Lee Deli targets moms with Facebook promo
September 13, 2010
by Meat&Poultry Staff
DOWNERS GROVE, Ill. – Sara Lee Deli has announced a nationwide contest targeting customers who are parents, specifically mothers. The new campaign, “What’s Your Lunchtime Challenge?”, provides an online venue for participants to communicate with the Sara Lee Deli online community about lunchtime challenges. The program offers participants a chance to win a home visit from celebrity chef Alex Guarnaschelli.
To enter, moms must submit a 100-word-or-less essay and an accompanying photo of their child (or children) that captures the essence of their lunchtime challenge. The contest will be hosted on the Sara Lee Deli Facebook page, www.facebook.com/saraleedeli
, where consumers will have the opportunity to view the photos and stories of other contest entrants.
“This contest will allow us to hear about the real-life challenges our consumers, especially moms, face every day,” said Paula Shikany, director of marketing, Sara Lee Deli. “Through our Facebook page, we will provide these moms with solutions by offering them practical tips and advice as well as a forum to talk with other moms, all with the goal of helping them simplify their lives.”