Process Expo launches Spanish-language Web site
September 13, 2010
by Meat&Poultry Staff
MCLEAN, Va. – The Food Processing Suppliers Association (F.P.S.A.) has launched a Spanish-language version of its Process Expo Web site as first part of a comprehensive program to inform Latin American food processing professionals about the benefits of participating in the event, which takes place Nov, 1-4, 2011, at McCormick Place in Chicago.
“Process Expo enjoys attendance from all over the globe but the truth is, attendees from Latin America are by far our largest group,” said Scott Scriven, F.P.S.A. chairman and president of Weber Inc. “In 2011, we are making a concerted effort to make Process Expo the type of event that our customers and prospects from Latin America need to attend. For example, next year’s show will include a dedicated day of educational programming in Spanish with topics that focus on critical issues in these markets. The new Web site will help us promote these sessions to this important audience.”
Although still in development, the Spanish language educational sessions at next year’s show will feature topics such as food safety and sanitation, employee training and maintaining standards for food and beverages being exported into the U.S. F.P.S.A. councils will also develop industry-specific sessions for meat/poultry/seafood, dairy, bakery, beverage and fruit & vegetables.