Panda Express rolls out Korean beef dish
September 17, 2010
by Meat&Poultry Staff
ROSEMEAD, CALIF. – Panda Express is launching Kobari Beef, which was inspired by the flavors commonly used in Korean BBQ, nationwide on Sept. 22. Priced at $2.90, the dish includes sliced beef, mushrooms, leeks, onions, bell peppers and a proprietary sauce.
The new item will be promoted with an advertising campaign and marketing events through social networking channels.