Hillshire Farm launches CheddarWurst sausage
September 22, 2010
by Bryan Salvage
DOWNERS GROVE, ILL. – Hillshire Farm has added Hillshire Farm CheddarWurst Smoked Sausage to its product portfolio. This new item combines real Wisconsin cheddar cheese and natural spices with quality cuts of meat.
“We’ve done extensive research to understand what our consumers are craving, namely bold flavors and quality ingredients like real Wisconsin cheddar top the list,” said Tim Roush, vice president lunch and dinner, Sara Lee North American Retail. “Recent studies have found cheese to be a frequent and main component in meals.”