Jimmy Dean rolls out new breakfast line
August 9, 2010
by Meat&Poultry staff
DOWNERS GROVE, Ill. – Jimmy Dean has introduced Jimmy D’s breakfasts, a new line of breakfast items focused on convenience, all with 210 calories or less and seven or more grams of protein.
Microwaveable and ready to eat in less than two minutes, Jimmy D’s breakfasts help moms start their kids’ day off right with a warm, balanced breakfast when combined with a serving of fruit and a glass of fat-free milk, the company said.
“On days when her family has important events and much to accomplish, moms are especially aware of the value of starting the day with a hearty breakfast that provides energy for herself and her kids,” said Daryl Gormley, vice president breakfast and snacking, Sara Lee North American Retail. “At Jimmy Dean, we know that eating a balanced breakfast that includes protein can help give you the fuel you need to start off your morning right and focus on all of the important things you have planned for the day rather than on your hunger. We’re excited to introduce an offering that can help serve that need.”
Jimmy D’s breakfasts are located in the frozen breakfast section at grocery stores throughout the U.S. and are available in three varieties, including: French Toast Griddlers; Griddle Sticks; and French Toast Duos.