Boar's Head EverRoast Chicken Breast wins award

by Meat&Poultry Staff
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SARASOTA, FLA. – Boar's Head EverRoast Oven Roasted Chicken Breast from Boar's Head Provisions Co. Inc. won the 2010 Best New Product Award for the Deli Category from Better Homes and Gardens and BrandSpark International. The award was presented following an independent study of more than 50,000 Americans, the company announced.

"We are very proud of our EverRoast Chicken Breast and this award is a testament to Boar's Head commitment to providing only the finest, freshest and best tasting delicatessen products," said RuthAnn LaMore, director of communications at Boar's Head. "EverRoast uses a slow-roasted, homemade recipe with the highest-quality ingredients to ensure it is the best roast chicken you can buy. We're thrilled that consumers agree by recognizing us with this great honor of best in deli."

Better Homes and Gardens is America's largest enthusiast magazine, with a circulation of 7.6 million and a readership of nearly 40 million. BrandSpark International is an independent market research and brand strategy firm with a strong grasp on North American consumer segmentation, innovation, new product research and consumer trends.
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