Muscatine Foods forms Kent Nutrition Group
July 21, 2010
by Bryan Salvage
MUSCATINE, Iowa – Muscatine Foods is strategically uniting its livestock and pet nutrition subsidiary companies into the Kent Nutrition Group Inc. The Kent Nutrition Group will be consist of its new Feed Division, which will focus on the specific products and services important to commercial producers, horse owners and “lifestyle” farmers. The new Pet Division will focus on developing innovative products for dog and cat owners, small animal enthusiasts and birders.
“We believe having a customer-focused structure is a powerful strategy that will benefit the dealers and retailers we do business with, and spur growth,” said Gage Kent, chairman and chief executive officer of Muscatine Foods Corp. “Aligning our business to focus on the needs of specific customer groups will position us for future success.”
Prior to this move, subsidiary companies Blue Seal Feeds Inc., Londonderry, New Hampshire; Kent Feeds Inc., Muscatine, Iowa; and Evergreen Mills, Ada, Okla., a division of Kent Feeds Inc., functioned independently in their own distinct geographic regions of the U.S., servicing commercial livestock producers, equine and lifestyle farmers and pet owners. By realigning to a customer-focused approach, the Kent Nutrition Group said it will have expanded capabilities to develop, manufacture and market superior and innovative products throughout the U.S. and in international markets.
The Feed Division of the Kent Nutrition Group will be led by Rich Dwyer, formerly president of Kent Feeds. This new division will be based in Muscatine, Iowa, with a regional sales and service office in Londonderry, N.H.
The commercial feed industry, which produces meat, milk and eggs, is expanding to meet the nutritional needs of an ever-increasing global population. Providing more and better foods in a safe and sustainable way will drive this business.